Is this the end of Google?

Google faces increasingly tough competition: AI and social networks take over! 👀

The online search landscape is changing, and Google is paying the price. According to a study conducted by Yext, consumers are no longer content with traditional search engines. Social networks and artificial intelligence are now emerging as credible, even preferred, alternatives!

📱 So cial networks as search engines

Among Gen Z, 71% use Instagram and 66% prefer TikTok to find information. An evolution that is challenging Google's dominance. Why? Because these platforms offer engaging, visual and interactive formats, perfectly suited to the expectations of young consumers.

🤖 AI revolutionizes research

Chatbots and AI-generated summaries, such as Google Overview and other emerging tools, are completely changing the game. Today, almost 49% of consumers trust AI-generated answers, sometimes more than traditional links. This new search mode, based on intent rather than keywords, is redefining marketing strategies.

⚠️ Beware of outdated information!

If you don't want to lose your customers' trust in you as a brand, you need to be able to adapt quickly. With 57% of consumers attaching importance to accurate information, it's imperative that you guarantee reliable, up-to-date content!

If not, beware of the competition: 64% of consumers are ready to choose another brand in the event of incorrect information.

Google is at a critical juncture. Between the rise of AI and social networks, the search giant must innovate to stay relevant in a world where habits are changing at lightning speed. 🌍