Budget essentials on Meta.

As an official Meta partner agency, I receive numerous recommendations and tips from Meta every week to help me improve my clients' actions. What's more, my team is constantly learning how to use the powerful advertising tools of Facebook, Instagram, Messenger and Audience Network. Today, here are the 4 recommendations I received from Meta to optimize the distribution of your budget:

• Consolidates similar campaigns and ad sets.
• Make sure your audience is large enough, over 2 million.
• Activates Advantage+ investments.
• Create ads designed for mobile, vertical format.