Is digital marketing crushing offline marketing?

Phoning versus social networking, flyers versus newsletters, conventions versus webinars: between traditional marketing and digital marketing, there are many different tools.

Both marketing strategies have their advantages and disadvantages, but which one makes the most sense?

Traditional marketing translates into communication via media such as brochures, newspapers, radio, television, billboards, flyers, etc.

Here, we like to talk about outbound marketing. In other words, communication is pushed towards the consumer.

However, there are a few drawbacks to the traditional approach:

         - The company can target a particular sector, but not an individual.

         - The cost can be high, as the company has to invest each time it changes the information on a product or service.

Also, with this marketing strategy, communication between company and customer is unidirectional, and therefore not very interactive.

Digital marketing means communicating via digital means, such as social networks, newsletters, websites, blogs, etc.

Thanks to this marketing strategy, companies can parameterize the targeting of the desired audience:

         - With the use of various digital media, this creates interaction with customers (or future customers), and thus establishes two-way communication.

In this way, the entity can adapt and change according to customer feedback, and also build loyalty.

         - Campaign costs are generally lower (no minimum budget). What's more, information can be changed and updated at any time, providing greater flexibility.

In 2021, there will be 7.10 million users of social networks in Switzerland.

With this figure, companies are sure to be able to target the right audience.

We can see that digital media are omnipresent in today's life, and so choosing a digital marketing strategy will help a company achieve its visibility objective.

However, combining offline with digital will only benefit your company's visibility.

Agence BB® Switzerland Switzerland is very active on behalf of a large number of companies, supporting them in their strategies.

In the next article, we'll be highlighting the value of offline as a complement to our digital strategy.