Mastering WhatsApp marketing campaigns: best practices and tips

WhatsApp campaigns are a springboard for businesses, offering the opportunity to send large-scale promotional messages while fostering personal interactions. Here are a few best practices to maximize the effectiveness of your campaigns on this fast-growing platform.

1. Large-scale multi-channel communication

WhatsApp campaigns are similar to SMS or newsletters, enabling direct communication with your prospects. Comply with the General Data Protection Regulation (GDPR) by building an opt-in-only contact list.

Once you've created your list, all you need to do is get Meta's approval for each campaign.

2. Business Solution Provider (BSP)

Use a WhatsApp Business Solution Provider (BSP) to send promotional messages. WhatsApp Business, WhatsApp Business Platform and other products offer specific functionalities. For example, WhatsApp Business Platform allows you to send promotional and transactional messages, requiring a link with a BSP.

3. Instant connection = high engagement

Exploit the immediacy of WhatsApp messages with an impressive 98% open rate. Messages can be interactive, featuring audio, documents, videos and links. This flexibility, combined with pricing based on messages sent, offers a cost-effective, straightforward approach.

4. Applicable to all sectors

WhatsApp marketing can be adapted to any business, from e-commerce to real estate to catering. The applications are vast, from event announcements and replenishment alerts to time-limited offers and much more.

Best practices for your WhatsApp campaigns

1. Send high-quality content

Relevant messages improve the customer experience and increase your send quota. Make sure your contacts find your messages useful to ensure ongoing engagement.

2. Customize your campaigns

Segment your contacts according to their interests and add dynamic elements to make messages more personal. Even in mass campaigns, personalization avoids being perceived as spam.

3. Reuse approved models

Save time by reusing approved templates for similar broadcasts. Be sure not to modify existing templates to avoid complications.

4. Respond individually to your contacts

Encourage dialogue by responding quickly to your contacts' reactions. Your BSP's mobile application can facilitate this real-time interaction.

5. Create a multi-channel experience

Integrate WhatsApp with other channels to enrich the customer experience. Use automation systems to trigger campaigns based on specific events.

The keys to a successful campaign

WhatsApp campaigns offer a convenient way to extend your marketing reach with a platform that encourages dialogue. Make sure your contacts are 100% opt-in and maintain the quality of your content.

Are you ready to power your business with WhatsApp?

Contact BB® Switzerland today.

Experts in digital campaigns, we're ready to make your WhatsApp project a success.