4 tools for my WordPress site.
January 12, 2022
Google Analytics
Google Analytics is an extremely powerful tool for analyzing a wide range of information about activity on your wordpress website. This solution is offered by Google free of charge, with no need to pay any entry or usage fees afterwards. As a reminder, your website is the core of your digital presence, at the center of the Digital Hub.
Google Analytics is one of the best tools for tracking your wordpress website. It provides statistical information on where your traffic is coming from. You can also see which media your visitors are using (tablet, smartphone, computer), browser type and much more useful information.
Google Search Console
Google Search Console (or "GSC") lets you monitor and manage your websites via the official Google portal, which is packed with useful statistics. Having access to the tools and data provided directly by the Google search engine makes it much easier to optimize your wordpress site.
Search engine optimization (SEO) is important for any website seeking to increase its online visibility. One of the most valuable tools for SEO is the Google Search Console.
Google My Business
It's an easy, free way to manage your business information on Google. It lets you add and respond to reviews, upload photos and videos, answer customer questions and much more.
A Google My Business page can be created for any business: whether you're a company, association, organization, SME or large enterprise, a Google My Business listing is for all business sectors, free of charge and with no time limits. It's your company's shop window (c.f.: our May 2020 article).
Yoast SEO
Yoast SEO simplifies the management of your WordPress SEO. It adds multiple interfaces to your WordPress back-office, allowing you to configure the title, slug and meta description.
The tool also gives recommendations if you're not following basic SEO rules.
BB® Switzerland Switzerland uses these wordpress tools on a daily basis, so don't hesitate to ask us if you have any questions. We have other tools to share with you.