Will artificial intelligence make communications agencies obsolete?

In a column broadcast on Lux Radio, Amancio Luis, host of the "Quel talent ! In particular, he explained that marketing agencies would have to change to adapt.

A tool for agencies

Indeed, thanks to advances in artificial intelligence, creativity is being boosted like never before. AI algorithms can analyze data at lightning speed, identifying trends and patterns that humans might miss. This enables communications agencies to better understand their target audience and create more effective campaigns.

Human expertise still essential

AI expands the realm of the possible. From personalized advertising to interactive experiences, communications agencies are now able to explore new frontiers of creativity. AI also makes it possible to automate certain repetitive tasks, freeing up time to focus on more strategic, fundamental aspects of communication. While AI is a powerful tool, it's essential to remember that human creativity remains irreplaceable to this day. Communications agencies will continue to play a crucial role in combining artificial intelligence with human expertise to create impactful and memorable campaigns.

An inevitable transformation

In conclusion, communications agencies are not going to disappear, but rather transform and mutate drastically thanks to the integration of artificial intelligence. The future looks exciting, and we can't wait to see what human creativity and AI can achieve together. Don't forget to share your thoughts in the comments.