Mavala

Our mission

Creation of a graphic charter and visuals for the launch of a worldwide campaign to promote a new cream. The aim was to reach a younger, more connected target on today's social networks.

The actions

We set up in-house creative workshops to brainstorm relevant creative ideas for impactful global communications. We then graphically tested several creative concepts and, finally, produced the texts and slogans for worldwide distribution. In fact, we created an internationally distributed visual campaign for one of the brand's new products. We also designed 3 different visual models for the packaging of complete nail care kits, in 11 versions adapted to different markets. At the same time, we created posters in 3 languages (French, German and English). These posters, like the packaging, were translated, printed and published worldwide, with international distribution including Asia and the Gulf States. For all these campaigns, the storytelling and textual content were entirely conceived and developed in-house, guaranteeing perfect consistency with the overall strategy.