The Journal

Our mission

A must-see show on the Geneva scene, La Revue Genevoise enlisted BB® Switzerland modernize its communications and attract a new generation of audiences. The goal: to introduce the event to a younger audience and boost ticket sales.

The actions

To achieve these goals, a comprehensive digital strategy was implemented. Targeted campaigns on Facebook and Instagram were launched to capture attention and encourage ticket purchases. An engaging newsletter was developed to build audience loyalty and maintain interest in the show. Additionally, the creation of dynamic photo and video content helped strengthen the visual identity and increase the appeal of La Revue Genevoise. Finally, an influencer marketing campaign engaged local content creators to promote the event to a younger, tech-savvy audience. These initiatives helped revitalize the show’s image, engage a new generation of audience members, and boost online ticket sales.