The Pantone color of the year 2023.

After a soft 2022 on the theme of Very Peri, Pantone sets the tone for 2023 with an unconventional hue: Viva Magenta 18-1750.

Offering a vibrant new vision of vitality and vigor, this shade rooted in nature and drawn from the spectrum of red hues, gives a new signal of strength for the year ahead. Clearly, we're leaving behind the gloom of recent years and looking for energy and courage in the colors we surround ourselves with. And BiBi loves it! Yes, I love it!

Drawing on the experimental spirit of Viva Magenta, Pantone explores the dynamic between AI and human creativity to create "The Magentaverse", accessible to the public for the first time.

This vivid, powerful red encourages experimentation and unrestrained self-expression: an electrifying, limitless hue that's clearly out of the ordinary. Bold, witty and open to all, the balance of PANTONE 18-1750 Viva Magenta welcomes everyone with the same rebellious spirit.