Will social networking still be a problem in 2021?

The figures for 2021 speak for themselves:

3.50 million Facebook profiles, 3.40 million Instagrammers, 1.95 million Snapchat users, 746 thousand Twitter accounts in Switzerland (In 2021)

Today's social networks enable companies to promote their activities in a dynamic way. The aim is to create a close bond with their audiences. Sponsored posts are real marketing weapons. Sponsored posts can be parameterized to reach a specific audience. For example, targeting can be based on age, gender, marital status, geolocation, web interests, affinities, purchasing intentions and so on. Ultimately, what makes digital communication so rich is the targeting and analysis of the actions taken.

The usefulness and popularity of these platforms are no longer in doubt.

But why aren't some companies taking full advantage of the potential of social networks?

Inevitable constraints on business.
Thanks to these countless opportunities, social networks play a major role in companies' marketing strategies, so why the reluctance?

We can list some of the constraints that may arise:

• Knowledge. Digital communications tools are not easy to use, and require ongoing training.
• Communication management. It's true that it's necessary to set aside time to manage an account or create content.

What's more, setting up a new organization within the company is often essential to adapt to the cross-functional nature of the web.

Consequently, the creation of new roles or new positions for the company is a sine qua non (community management, webmaster, traffic manager etc.).

However, these reservations can be alleviated by calling on the services of a specialized agency.

A positive outcome to this strategy.

Finally, you can see how important it is for companies to plan this extension of their communications carefully, either by investing the necessary resources internally, or by calling on the services of an agency specialized in digital marketing.

The result will be :

• A positive strategic impact on the brand, its image, awareness, etc.
• A positive commercial impact by creating a close relationship with the customer

A few figures to back it up:

74% of companies use networks to raise their profile.

60% of companies use social networks to manage their e-reputation.

27% of companies use social networks for social selling. Social selling is the specific sales process on social networks, the aim of which is to create a bond of trust with the customer over the long term.

16% of companies use social networks to foster customer relations.

Find the source of all the statistics. This brings us to the fact that, since the inception of social network communication, companies have had a formidable tool at their disposal to forge links with their loyal or future customers and extend their digital impact. So why not put it to good use?

L’Agence BB® Switzerland est très active pour le compte de nombreuses entreprises dans la gestions des réseaux sociaux.