Visual communication: the art of conveying values.

Our definition of visual communication

Visual communication is the transmission of ideas or information in a way that can be perceived by sight. It uses images as a means of expression, in other words, visual messages. This communication is normally represented in two-dimensional form, for example through illustrations, graphics and colors. Visual creation is the key to brand disclosure. It forms part of the connection between the company and the public, through logos, business cards, shop windows, web pages and so on. Visual communication is everything our eyes see and our hands touch. And let's not forget that other senses are increasingly involved in visual communication: taste and smell! Visual communication is free of limits and idiomatic barriers. A good brand image is characterized by unlimited openness. It must remain comprehensible and effective as a whole[/vc_column_text][vc_custom_heading heading_semantic="h3″ text_size="h3″]Types of visual communication[/vc_custom_heading][vc_column_text]Depending on the purpose of the message, we can differentiate 3 types of communication:

• Objective : conveys clear information, such as a scientific drawing or an architectural plan.
• Advertising: this type of strategy must be able to achieve specific objectives, such as attracting the customer's attention. It is mainly used to entice the customer to make a purchase. It can also be used to inform the public about an event or a brand.
• Artistic : this type of communication aims to visually represent a message or concept in an aesthetic way. To this extent, it introduces us to the creation of everything we see with freedom of graphic expression.

[/vc_column_text][vc_custom_heading heading_semantic="h3″ text_size="h3″]A creative identity to stand out from the competition[/vc_custom_heading][vc_column_text]The most important thing for a company or product is to be seen by the right people at the right time. The aim of visual advertising is therefore to effectively demonstrate the characteristics and assets of these companies or products, and to differentiate them from the rest of the market. Crucial! Differentiation... Whatever the advertising medium used, the objectives of visual communication always respond to the need to hook customers, reassure them, inform them or raise brand awareness. Our agency focuses particularly on this seduction (c.f. our visual communication page here). It's an emotional game, a story to tell, a way of convincing... However, thanks to the new technologies at our fingertips, we're faced with an unprecedented situation. On the one hand, we can show our visuals to more people. On the other, we are also increasingly solicited as consumers. So much so that we're used to being graphically challenged on a daily basis. For these reasons, good visual communication and quality branding are elements that set direct and indirect competitors apart[/vc_column_text][vc_custom_heading heading_semantic="h3″ text_size="h3″]Make an impression with unique, impactful visual communication[/vc_custom_heading][vc_column_text]Oberlo, the world leader in dropshipping, has carried out a study summarizing the power of a brand:

• 86% of consumers believe that brand authenticity is a key factor in their decision to like or support a brand.
• 81% of consumers surveyed said they had to trust the brand to buy from them. If brands are honest and authentic with customers, this will help build a relationship based on trust.
• The use of a brand color can increase brand recognition by 80%. Choosing brand colors wisely can have an impact on how people perceive your brand.
• It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website(c.f. our website creation page here).
• Consistent brand presentation increases revenues by 33%.
• 66% of consumers believe that transparency is one of a brand's most attractive qualities.
• Two-thirds (64%) of consumers worldwide said they would buy from a brand or not because of its stance on a social or political issue.
• 73% of consumers cite customer experience as an important factor in their purchasing decisions
• 77% of consumers buy from brands that share their values
• 79% of people say that user-generated content has a significant impact on their purchasing decisions

[/vc_column_text][vc_custom_heading heading_semantic="h3″ text_size="h3″]Visual advertising, graphic design, social networks[/vc_custom_heading][vc_column_text]Visual advertising is the visual representation of products and/or services for commercial purposes. Its aim is to attract customers, make them aware of the offers and services on offer, arouse their interest and encourage them to consume.
Images are classified by category. Photos are presented in order of publication, from the most recent to the oldest.
The use of images is subject to the customer's agreement. It is forbidden to divert, modify or use them for any purpose other than private use.

The graphic designer is responsible for the quality of the images he chooses. He must ensure that the image does not infringe the rights of third parties or the reputation of the brand, nor harm the distinctive character of the brand or its image.

Graphic communication is the visual representation of messages, generally texts or images, on any communication medium. Its aim is to convey information or emotion through visual elements. It uses images to convey a message and is used in advertising, marketing, event communications and visual identity (logo, graphic charter). The Art Director must be able to analyze and understand the customer's needs, define a communications strategy, create visuals and set up a production process.
The Art Director is the guarantor of compliance with specifications.

The use of images in social networks, websites or advertising is subject to prior authorization from the company. Creating a visual identity and logo are essential steps for any company. Visual communication is the art of staging images. It uses visual elements to convey a message, and is used in advertising, marketing, event communications and visual identity (logo, graphic charter). Developed in the 1950s by the American graphic designer, visual communication has become a field in its own right within the communication sciences. Graphic semiology is a theory concerned with graphic signs.

And a coherent visual identity is just as important as offering a good service/product. It's a reflection of your company. We're not just talking about designing a logo or a website. Visual identity is all the graphic elements that make up your brand. It must be unique and coherent, so that it can best represent your company/service and be easily recognizable.
To achieve this, visual communication tools are essential. The creation of a website is an essential step in the development of good visual communication. It's an effective way of communicating about your company.
Website layout is a key element of visual communication. Indeed, it must be clear and airy to make the information easy to read[/vc_column_text][vc_custom_heading heading_semantic="h3″ text_size="h3″]A coherent identity to increase brand credibility[/vc_custom_heading][vc_column_text]Finally, setting up a coherent visual identity is as important as offering a good service/product. After all, it's a reflection of your company. We're not just talking about a logo, or a website. There's always a fit between all possible graphic elements and media. No matter what type of medium you choose, a visual medium must meet specific needs. The clearer and more defined the identity, the more effectively the message will be understood by the prospect/customer! As experts in visual communication, we're responsible for defining typography, colors and layout. This means we have to use all these fundamentals across all media (traditional and/or digital). Viewers need to establish a connection between the brand ad they've just seen on their newspaper and the one they're seeing on the web... So we need to give importance to the power of visual communication. It's the link between the company and the customer. It shows potential customers essential information. This information needs to be communicated to create a bond, to forge a relationship.

The BB Switzerland® agency is at your disposal to guide you towards greater credibility, brand awareness and differentiation from your direct and indirect competitors.