Google my Business, a must for your web presence.

The Google listing is often the first contact with your business. In other words, the availability of opening hours and the updating of your establishment's exceptional closures are essential for users. What's more, images and comments help your business to gain local recognition.

Our consumer habits have changed, and now more than ever. We need a certain amount of information to convince us before we travel.

The Google business listing, a free tool to improve your visibility

The biggest advantage of Google My Business, like that of social networks, is that you can create an account for free. What does it involve?

These are business cards that list key information such as your company's address, telephone number, website or, for example, photos of your products/services.

In this way, you can benefit from more space in natural searches(SEO) on the Google search engine. In fact, a Google My Business listing offers a wealth of relevant information to Internet users.

So a potential customer will surf quickly if he finds the information immediately, given the current trend to surf fast and well. This increases satisfaction, because the response will have been quick and frictionless. Above all, you increase your chances of positioning yourself ahead of your direct and indirect competitors.

Did you know that almost 50% of Google results are not clicked? Internet users may be satisfied with the minimal information offered by the first search results.

Are you a restaurant owner, shopkeeper or craftsman?

What's important is that anyone interested in your business can, for example, find your phone number and get in touch with you quickly. This is what Google My Business listings offer. These are displayed in search results and also in Google Maps. They include directions, opening hours and other highly relevant information. All this, of course, can be customized according to your wishes and strategy.

Increase your local referencing

In the results, it's possible to have your entire file without competition.

In an ultra-competitive sector, your company may be mixed up with competitors. In this context, Internet users will have more choice. That's why it's so important to fill in your listing correctly, so as to be visible and improve your local referencing.

A better online presence brings more chances of conversion. In fact, Google My Business listings provide free services such as customer chat. Or the ability to define and show the areas served, when you have a delivery or home service business.
In addition, a link with Google Ads is possible. This allows you to create extensions on your ads to make them more effective. Many other parameter adjustments are available. In fact, we make them without exception for all our customers as a Google Partner Agency to develop your business and your online presence!

Our approach to customers is unique

It's vital to have a certain knowledge of your market and to study the consumption habits of your customers and prospects.

Indeed, habits have changed considerably over the last 20 years. For example, today's Internet users will generally only visit a restaurant after reading reviews or seeing photos of the dishes to be served, and the same goes for a hotel. In fact, a simple business weekend or a week's vacation will almost inevitably involve consulting photos of the future room!

There are several steps to increasing the number of visits. First of all, we carry out an audit of your business listing. Based on our recommendations, we suggest, for example, that our customers publish regular content such as events, special offers or promotions. The content shown here represents a differentiating factor against competitors, and one to which customers pay close attention. Responding to reviews is also a success factor for your listing.

High-quality communication to improve the visibility of your listing

Offering high-quality content is your priority!

That said, it's just as important to pay attention to the frequency of publications, respond to all comments and publish high-quality photos. All these actions will help you create a top-notch Google listing and attract more customers. From now on, you'll make a good impression with photos that showcase your expertise and competitive edge. This will keep your customers revisiting your listing or going to your web page.

The establishment listing is also a way of increasing the number of visits to your website. In fact, you'll be more likely to increase the number of reservations or inquiries, as the phone number is automatically displayed. What's more, a correctly filled-in and updated Google My Business listing increases the number of visits to your store. And content updates give a positive signal to Google's algorithms.

All Internet users' actions are analyzed by Google! The main objectives are therefore to stand out from the crowd in a competitive market, and to show your shop window to people who are genuinely interested in your products/services.

Finally, a Google My Business listing is a great tool, but it can be time-consuming for any professional. That's why you need to take the time to respond to comments. Whether they're positive or negative, Internet users will form an idea of your establishment before they even contact you!

The plant data sheets also provide statistics in response to the following questions:

How did Internet users find you?

What actions do they take?

Which images are consulted?

How many calls are generated?

These are the questions you need to ask to manage your store locator strategy.

Ready to get started? Or perhaps you'd like the support of a team of experts? 

As a Google Partner, BB Switzerland® (see our services page here) is very active in improving natural search engine optimization (SEO) and paid search engine optimization (SEA) on the Google search engine.