How to use hashtags correctly in 2025 on Facebook, Instagram & TikTok?

Today, hashtags increase the visibility and discovery of content on social networks like TikTok and Instagram. But for how long? At the agency, we're increasingly observing a decline in this historic impact.

Tips for using hashtags effectively on TikTok :

- Use TikTok's search tool to find the most relevant trending hashtags for your content.
- Adopt targeted hashtags that correspond to the subject of your video, rather than general terms like #love or #fun, which are very popular.
- Use trending hashtags to increase the visibility of your posts.

- Handle between 3 and 5 hashtags per publication to optimize understanding of your content.

Best practices for hashtags on Instagram:

- Choose hashtags that are relevant to your content.
- Use a combination of different types of hashtags to maximize reach.

- It's best to use between 3 and 8.

- Avoid hashtags that are banned on Instagram, as they may reduce the visibility of your posts.

- Monitor the performance of your hashtags and adjust your strategy accordingly.

 

Tips for using hashtags effectively on Facebook

- Use hashtags that are relevant and targeted to your content or sector.

- Use 1 to 2 hashtags per publication. Prioritize the brand or location hashtag.

- Integrate your hashtags directly into the text of the publication for a more fluid and engaging message.

- Follow popular trends on social networks and take part in ongoing conversations.

- Use Facebook's analytics tools, such as Meta Business Suite, to measure the impact of hashtags.

By adapting your strategy to each platform, you can harness the full potential of hashtags to boost your visibility and effectively engage your audience.