How to write an SEO article relevant to your business?

Although writing for search engines may seem very logical, we should think clearly about why we're doing it. Is it because we want to make search engine crawlers happy? Yes, maybe, but we only need them to get human readers to read our articles.

So let's stop focusing for a moment on how we write for search engines, and concentrate more on writing for humans, because people like you and me don't care about backlinks and link-wheels, and other black and white hat techniques. Anyway, in this article we're not going to use incomprehensible jargon like the latter.

My first and most important goal is to help you approach all these marketing activities with the right attitude.What do people like to read in online articles? Here's the interesting starting point and everything from which this article will flow.
Humanly speaking, our actions all fall into two categories: wants and needs.

Let's think about it for a minute: all our behaviors are dictated either because we have needs to satisfy (review Maslow's pyramid) or because we have desires to satisfy. In satisfying our needs and desires, we always start a search, a quest to find the best way to meet them with the minimum of effort. Yes, our brains are very good at this!

So if you find a topic that makes your audience think: "Oh, I really wanted to read an article about that". Then bingo! You've met a need or even a desire of an Internet user.

It's a reaction we want to achieve through the articles we write. Our marketing goal behind content creation is to capture visitors' e-mail so that they subscribe to our newsletter or make a purchase.

To thrive, your business needs to do more than just "write content". Your content must achieve two objectives:

• Solving a specific problem
• Appealing to end-users (customers, prospects, readers, etc.)

How do you create content that meets these objectives? How do you create content that ranks well with Google and also convinces people? These are the main arguments for SEO copywriting.

When it comes to research, many people focus on the SEO elements of keyword research. But that's not enough, because you also need to research your topic.

So, in the next section, we'll describe the "Search for your subject".Copywriting the spearhead What is it that drives the user to take action? It's the author's copywriting. We can define copywriting as the art and science of selling with words.

People like to see an interesting twist or flavor to the articles they read. Sharing information will drive traffic to your website. How you write is almost as important as what you say.
Finally, we've seen that content must be interesting in the sense that it answers a problem while appealing to the reader.

First, what we're going to do is start focusing on the human part.
The biggest problem writers face when trying to market their content is that readers aren't receptive. In effect, the author doesn't really speak their language.
So, the author will strive to find a subject that touches his audience.
Form is important, and it's important to use the same vocabulary as your target audience. There's nothing more annoying than reading an article that's too complex. It can make us feel excluded when we read expert content where we have to look up several vocabulary words.

Seriously: remember when your teacher used to speak very academically in abstract elucidations where he resonated in heights that seemed inaccessible to you. You were thinking "when does this class end?". You couldn't really click a button in the browser and be done with this course, you had to stay another 45 minutes, but your reader can (and will), close the page of your article.

But at the end of the day, everything we do to optimize our sites and site content for search engines, we only do so that more humans will read and interact with our content.

Now let's get down to article structure.
We're going to concentrate on the basis of an article: its title. Internet users love a good title. Buildinggood titles isa very important point, because it's what will make people click on your link to read your article. They're also the first words in search engine results, or even social media.
"On average, five times as many people read your headline without reading the rest of your copy. When you've written your headline, you've spent eighty cents on your dollar" David Ogilvy, On advertising.

As you'll have noticed, the headlines in newspapers and TV news are hard-hitting, sensational you might say. Because it's important to hook the audience immediately. The same goes for your article.
The headline must be immediately convincing. Indeed, if your reader doesn't feel concerned by the headline, he'll close the page and never come back.

As we saw earlier, readers want to find a solution for themselves. A study of your audience is therefore essential to understand what they're looking for.
A headline should be written taking into account the promise of solving your reader's problem.

Finally, the title responds to your reader's needs or desires. The promise is the service you offer. The title must be catchy, but be careful not to disillusion your reader, or he'll close the window without even reading the end of your article.

The aim of the next article will be to put you in the right frame of mind regarding how to keep your audience warm by e-mail. Once you know how search engines help you attract humans, it's important to make sure you give them information they like.
What are the limits of an overly enticing title? Is the content you're writing in tune with your target audience?

Agence BB® Switzerland is very active on behalf of numerous companies, helping them to create SEO-friendly content.