Why use an agency to create your Google Ads campaigns?
April 28, 2022

How do you structure your Google Ads campaign?
Here are a few tips on how to get started with ads in search results. First, define your campaign objectives:
- Is it about generating conversions?
- Improve referencing?
- Increase audience?
Next, determine the target audience: people likely to be interested in your product or service. Finally, define the distribution strategy: the choice of channels (search network, display network) and the budget allocated to your campaign.
For a successful paid search campaign, remember to use the Display network, not just Search. In fact, this network is dedicated to sponsored advertising campaigns(Google Ads). Here, you'll considerably increase your visibility to a wide range of potential customers.
Social networks are also effective tools for increasing visibility.
How do I create a Google Ads campaign?
Google Adwords campaigns are a great way to advertise your brand or organization to users.
In fact, they can improve your brand's visibility and awareness, and even generate online revenue, by attracting users to your website.
Creating a paid search campaign is a process that requires a basic understanding of how the platform works. However, it's important to know that creating a Google Ads campaign isn't that difficult. All you need to do is follow a few simple steps.
Before starting a Google Ads campaign, it's important to determine the budget you have available and the duration of your campaign. The budget allocated for a Google Ads campaign is generally defined according to the amount you wish to spend and the objectives you wish to achieve.
Why use an agency to create your Google Ads campaigns?
When it comes to creating Google Ads campaigns, it's important to use a specialized agency. They have the know-how and experience needed to bring the project to fruition.
A Google Ads agency has a team of specialists in different fields, such as SEA, SEO or web copywriting, who are able to create effective campaigns. What's more, Google Ads agencies generally have a tracking system so you can follow the progress of your campaigns.
Finally, specialized Google Ads agencies usually have a team of professionals working in synergy to create tailor-made campaigns. We're also a Google Partner, which guarantees us quality in terms of account optimization and up-to-date expertise. In this way, they are able to offer effective campaigns that meet their objectives.
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