Why use LinkedIn for business?

The advantages of LinkedIn as a marketing tool are numerous, starting with its ease of use. Using the platform is quick and easy. It can be used to drive traffic to a company's website and increase brand awareness. What's more, you can add content and photos to your profile to attract prospects.

LinkedIn is well known for job hunting, as it's a social network where headhunters come to do their prospecting. More and more people are finding employment via this social network, but in this article we're going to talk about its advantages for companies.

Another advantage of this formidable tool is its ability to generate qualified leads. The platform enables you to get in touch with people who are interested in your business sector. What's more, the platform offers the opportunity to create a community around your field of activity, thereby raising awareness of your brand and its values. Finally, LinkedIn also enables you to develop your company's brand image.

LinkedIn is a networking platform with millions of members. The social network enables you to develop your image, increase your online presence and make yourself known to as many people as possible.

For companies looking to develop their network, LinkedIn is an effective tool. The platform lets you create contact groups, set up events, share content and much more. The platform also offers companies the opportunity to create company pages to showcase their business and products. Publications on these pages can be sponsored according to 3 algorithmic objectives:

• Notoriety
• Consideration
• Conversions

The LinkedIn social network is a network in its own right, and you don't need a website to access it.

LinkedIn's added value lies in its ease of use, speed and functionality.

In fact, the platform enables all types of companies (VSEs, SMEs, ETIs, etc.) to develop their customer relations, raise their profile and boost sales.Companies can create groups of prospects, buyers or subscribers to a company page. It's possible to track actions taken in contact groups, organize appointments and share information with customers.

You can also integrate the platform into your website to display customer information.

How can you integrate LinkedIn into your marketing strategy?

You need to use the platform to increase your traffic, generate more leads and develop your reputation. The first step is to create a LinkedIn company page, filling in your company's name, objectives, skills and values.

Next, you need to add content to the platform and publish content regularly to attract new contacts.

It's also a good idea to create a blog to present the company, its activities, values and news, in order to attract new prospects.

Finally, it's important to use LinkedIn as a marketing tool to generate more leads, develop your company's reputation and publicize your services. Overall, targeting is qualitative and linked to the Professions of the community present, of course. From an advertising point of view, the platform remains more expensive than Facebook and Instagram, which is why it's essential to optimize these campaigns.What are the limits of social networking? Are we at a turning point where we need to rethink our good old vision of the marketing model?

Agence BB Switzerland® is very active on behalf of a large number of companies, supporting them in their prospecting efforts.