Generations

Our mission

A leading magazine in French-speaking Switzerland, Générations turned to BB® Switzerland revitalize its online and offline presence. The goal: to develop a comprehensive strategy to boost brand awareness and generate more subscriptions.

The actions

To meet these goals, a customized digital and offline strategy was developed. Targeted campaigns were launched on Facebook and Instagram to engage a diverse audience, while Google Ads were implemented to make it easier to find subscriptions through search engines. At the same time, motion design content was created to capture attention and modernize the magazine’s image. A consistent artistic direction was defined to ensure a strong and recognizable visual identity across all platforms. These initiatives enabled Générations to strengthen its market presence, expand its readership, and modernize its image among the Swiss public.