Meyrin FC

Our mission

Meyrin FC, a dynamic and dedicated club, turned to BB® Switzerland strengthen its brand image and optimize its digital communications. The goal: to professionalize its online presence, showcase its players, and attract new sponsors.

The actions

To support these goals, a photo shoot was conducted to showcase the players and provide content for the club’s communications. The artistic direction and editorial strategy for social media were revamped to create a strong and consistent visual identity, while engaging the fan community. At the same time, an immersive video of the MFC Camps (youth soccer camps) was produced, highlighting the club’s atmosphere and values. Finally, a sponsor acquisition strategy was developed, featuring targeted content and an approach that enhances Meyrin FC’s image among potential partners. These initiatives enabled the club to boost its visibility, professionalize its communications, and attract new sponsors to support its growth.