Le Rolliet

Our mission

In 2024, the Le Rolliet district was being developed in the commune of Plan-les-Ouates. Our agency was selected, along with our colleague C-Matrix (Public Relations), to support the project's communications, from the strategic planning phase through to the launch of its website.

The actions

In collaboration with the project's stakeholders, we defined a brand platform that reflects the very essence of the neighborhood: lively, sustainable and connected. This platform served as the basis for the creation of a unique logo and graphic charter, embodying Rolliet's identity and setting it apart from other neighborhoods. To embody this strong identity, we designed a bespoke website. With a focus on UX/UI, we created an optimal user experience, enabling visitors to discover the district in an intuitive and user-friendly way. The website presents all the essential information about Rolliet, from its history and values to its infrastructure and lifestyle. This newly designed website will evolve as the various real estate projects are developed.

Results

Working closely with the project's stakeholders, we developed a brand platform that reflected the spirit of the neighborhood: dynamic, sustainable and connected. This solid foundation enabled us to design a distinctive logo and graphic charter, embodying Rolliet's unique identity. Subsequently, the development of a bespoke website, focused on a fluid and intuitive user experience, now offers easy access to all essential information about the district, reinforcing its image and visibility.