
Geneva Cup
Our mission
The SFAIR association organized the 9th edition of the Geneva Cup, held from August 19 to 20, 2023. The aim was to raise the event's profile and professionalize communications. The aim was to rethink and professionalize visual communication, then adapt it to the various print and digital communication media. The campaigns were designed to raise the event's profile. We were also asked to provide a photo/video mandate on the big day, in order to create high-impact live content on all digital platforms. This international tournament brought together some of the greatest hopefuls of world soccer.
The actions
To maximize the impact of visual communication, the graphic charter was specially revised for this 2023 edition, with a motion design version. It was adapted for print and digital, followed by an update of communication media to increase the impact of digital advertising and through traditional media (tramways, shopping malls, etc.). In addition, a thorough review of the digital benefits was carried out to make the sponsorship package more attractive. The agency managed the print budget and the overall advertising budget. Campaigns were launched on social networks, in newsletters and on posters in strategic locations in Geneva, as well as on streetcars. The event was covered in photos and videos, with a live broadcast on YouTube. Community management during the event resulted in the acquisition of many new fans, mainly on Facebook, Instagram, TikTok and YouTube.



Results
Our actions not only raised the profile of the event, but also generated a real return on investment in terms of awareness and engagement with the target audience.
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improved communication media
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carefully selected display locations
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people reached by digital ads on Meta
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people reached by digital ads on TikTok
