Lake Parade

Our mission

Geneva's Lake Parade, a flagship event in French-speaking Switzerland, wanted to amplify its online visibility during its 22nd edition, held on July 20 and 21, 2024. With 120,000 participants, 13 mobile and 2 fixed stages, this edition was a real success. Our mission was to increase awareness of the event and presence at the Lake Parade via the website and social networks.

The actions

To meet this objective, we implemented a comprehensive digital strategy, centered on the creation of a modern, SEO-optimized website. The integration of Google Analytics tracking tools enabled us to precisely measure the performance of our actions in real time. At the same time, we deployed targeted advertising campaigns on social networks, to generate qualified traffic to the website and inform potential festival-goers about the program and how to get there. A retargeting strategy was also implemented to maintain the engagement of users who had already interacted with the content. To reinforce the visual impact of our communications, our creative department designed the main poster presented at the press conference and motion design animations, perfectly adapted to the formats required by social networks. Our photo and video department produced several video vignettes during the weekend of the event, which were broadcast. Further video content will be used to promote the 2025 edition.

Results

In conclusion, thanks to the implementation of an integrated and effective digital strategy, the agency succeeded in exceeding participation targets by reaching a wider audience.