Training courses.
01 Enhance your skills with training
Since April 26, 2021, BB® Switzerland is proudly recognized as a training company. But our expertise in vocational training goes back a long way. Amancio Luis Cougil, Senior Trainer, has 21 years' experience in teaching. This status enables him to intervene in universities, HES, marketing schools as well as with companies for continuing education and short courses adapted to market trends.
With the launch of its BB® LAB in 2022, BB® Switzerland has established itself as a truly practice-oriented training institute in Geneva, offering innovative, high-performance educational content.
Training courses for companies and business schools.
BB® Switzerland is a preferred partner of companies and universities. Our training courses meet the requirements of professionals and the needs of students, combining theory and practice to guarantee immediate application.
Our services :
- In-company training: to develop the skills of marketing, HR, communication or management departments.
- Training for students: lectures in Bachelors and Masters programs at renowned schools in Switzerland and abroad.
- Ongoing training: for PR, digital marketing and human resources professionals who want to keep abreast of the latest innovations.
Amancio Luis Cougil and our team of experts have worked with multinationals, particularly in the banking sector, as well as with training institutes. All our training courses are available in French and English, to meet the needs of both local and international companies.
Key themes in our training courses.
Social networking training
Learn how to master must-have tools like LinkedIn, TikTok, Instagram, Facebook and YouTube to optimize your visibility and effectively engage your audience.
Digital marketing training
Discover the latest innovations in digital marketing and learn how to design effective campaigns, detect opportunities and exploit digital tools.
Customized training for companies.
We tailor programs to meet your organization's specific challenges, such as personal branding, employee advocacy, the use of artificial intelligence and many other essential levers.
Training formats tailored to your needs.
Our professional training courses are designed for immediate application and are tailored to the specific objectives of each mandate: mastering digital tools, creating effective campaigns, understanding technological innovations or making strategic decisions.
Types of training offered :
- Face-to-face: immersive courses for direct interaction.
- E-learning: distance learning with video conferencing and screen sharing.
- Hybrid: a combination of classroom training and e-learning, ideal for international teams or those with busy schedules.
Training formats tailored to your needs.
- More than 21 years of experience working with companies, universities and business schools.
- Recognized andragogy, guaranteeing immediately applicable content.
- Face-to-face, online or hybrid training to suit your needs.
- A personalized approach, combining in-depth knowledge of the Swiss market with a global vision.
