Social networking.
01 Enhance your visibility with professional social network management
Social networks had over 4.62 billion users (Digital Report 2022) worldwide at the beginning of 2022. This means there are plenty of opportunities to reach people interested in your products and services. That's why it's essential not to neglect your investment in social networks.
The aim is to ensure visibility with your target audience and to implement actions in line with your objectives. There are currently two main content orientations available to us, both of which are vital to integrate into our distribution strategies:
- Natural publications (organic)
- Paid publications
Our expertise in social networking
Social networking is one of BB's exclusive areas of expertise.® Switzerland. We are an official Meta Partner (Facebook, Instagram, Messenger, WhatsApp and Audience Network) and are monitored by the official LinkedIn Campaign Manager experts, as well as Pinterest's DACH expert.
The agency's agility enables it to respond to customer requests quickly and efficiently, thanks to our expertise in the following areas:
- Snapchat
- TikTok
- Youtube
During the customer briefing, we listen carefully to the customer's requirements and expectations, and together we define the objectives to be achieved. This information guides our community managers and social media managers, first in the choice of social network, then in the digital strategy to be deployed.
Indeed, each social network has its own specificities in terms of targeting, content, costs and coverage. In addition, the agency adapts campaigns according to objectives (lead generation, brand awareness, in-store traffic, conversions/sales, video views, interactions with content, etc.).
The agency's expertise also lies in its regular relationship with our customers, taking the time to explain reporting and weekly optimizations. We advise our customers on writing content and creating impactful visuals for social networks.
In addition, social media managers regularly optimize advertising campaigns to achieve results in terms of conversion (appointments, telephone contacts, etc.) or sales (return on investment for advertising expenditure). We work both with customers who already manage their social pages or accounts and wish to be surrounded by experts, and with those who need to set up new social accounts.
BB® Switzerland can manage your social networks for 3, 6 or 12 months with the following options:
- Graphic storytelling
- Natural animation of social networks
- Manage your advertising activity
A methodology based on creativity and analysis
For example, if our customer wants to reach an audience composed mainly of teenagers, we'll give priority to activating advertising campaigns on Instagram, Snapchat and TikTok, the latest social network in vogue.
The agency has developed its own methodology for animating and managing social networks. Indeed, it stands out for its advanced analytical approach (marketing intelligence) based on results and concrete data (click-through rates, target audience, content optimization). A dedicated team is dedicated to monitoring, updating and optimizing our customers' campaigns on a daily basis:
- Improve your communication (texts, images and videos)
- Optimized advertising setup (high click-through rates and low cost-per-click)
- Audience optimization
- Lower long-term costs
- Optimizing your brand image
- Better message delivery
- Increased customer acquisition
02 Social media campaign management.
Maximize your visibility with an effective social media strategy
Did you know that more than 8 out of 10 Swiss people use social media? In fact, 83.1% of the Swiss population is active on these platforms. Among the most popular, YouTube leads the way with an adoption rate of 83.1%, followed by LinkedIn at 44.5%, Instagram at 39.9%, and Facebook at 34.8%. Other platforms, such as Snapchat (25.7%), Pinterest (18.1%), and X (16%), also attract a significant share of users. These platforms are powerful strategic tools for capturing your audience’s attention and maximizing your online impact.
A well-optimized digital campaign allows you to increase brand awareness, generate qualified leads, and boost your sales.
Advanced expertise in social media advertising campaign management
Our agency specializes in digital marketing and can help you set up and optimize your social media advertising campaigns. Our team analyzes your needs and tailors their approach to maximize your return on investment (ROI) and return on ad spend (ROAS).
The agency is proficient in the following advertising tools:
- Meta Business Manager
- Snapchat ads
- LinkedIn Campaign Manager
- Pinterest ads
- Twitter Ads
- TikTok Business Manager
Since each platform has its own unique characteristics in terms of targeting, content, and cost, the agency tailors your advertising strategy to your specific goals:
- Acquiring new customers (prospects)
- Increased traffic in-store or on the website
- Engagement and interaction with your audience
- Generation of qualified leads
- Building Your Brand Awareness
Daily delivery and optimization of your campaigns
Our expertise in digital advertising is based on a data-driven approach. We continuously analyze the performance of your campaigns to refine strategies and maximize your return on investment.
Our key initiatives:
- Ad campaign optimization (adjusting targeting and bids)
- A/B testing of ads and visuals to improve conversion rates
- Reducing advertising costs through advanced bidding strategies
- Adapting formats and messages to the distribution channel
- Performance analysis and detailed reporting
- Increased customer acquisition and conversion rates
Why choose BB® Switzerland for your social media campaigns?
As an official Meta Business Partner and experts in LinkedIn Campaign Manager and TikTok Ads Manager, we guarantee high-performing ad campaigns tailored to the unique features of each platform.
Our social media agency manages dozens of digital campaigns every week, whether for influencer marketing, lead generation, or retargeting. Thanks to our proven methodology, we ensure maximum ROI and personalized support.
Want to boost your online presence and achieve your business goals?
Contact us today for a customized strategy tailored to your brand!
