IA & Agencies

Evolving day by day, artificial intelligence is enabling progress in many fields. It plays a key role in problem-solving, in optimizing results and time, and particularly in the world of marketing.

One of the major objectives of marketing remains unchanged: to engage and retain a customer base, and AI can prove to be a considerable asset in achieving this goal while gaining in efficiency.

By using artificial intelligence, communications agencies can enhance their expertise, strengthen their skills and save time, while optimizing their workload.

What's more, AI can help them stay competitive in a rapidly evolving market. By following new trends, they can anticipate customer needs and offer new services to meet emerging challenges. By adopting these technologies, they therefore remain competitive and thrive in a constantly evolving sector.

What opportunities for agencies?

The most effective way to use AI in marketing is through data collection. Agencies use it to understand their target audience by gathering and analyzing information on consumer behaviors, preferences and needs.

According to recent surveys, most agencies believe that first-party data optimization will be a priority for their customers in the near future.

* First-party data is data that a company collects directly from the source: i.e. from its own customers or users via websites, social networks, etc. It is considered the most accurate and reliable data. It is considered the most accurate and reliable data.

The important growth of first-party data lies in its ability to provide accurate and reliable information on consumer behavior and preferences.

These data sources also help optimize advertising spend by targeting the right audience, with the right message, at the right time.

By working with digital agencies, companies can make informed decisions about their marketing campaigns and better understand the needs of their target audience. This can lead to increased sales and customer satisfaction.

Here are a few examples of how they can use consumer data:

- To create personalized marketing campaigns that are more likely to interest consumers.

- Track the performance of marketing campaigns and identify areas for improvement.

- To better understand consumer needs and develop products and services that satisfy them.

Test & Learn

Some companies may still be reluctant to adopt AI-based solutions. Agencies can help them take this step by adopting a more statistics-based approach.

This means testing and learning, starting with simple trials like those offered by Google Ads.

Trials enable companies to assess the potential benefits of AI without investing too much time or money. They can also help companies better understand their needs and develop customized solutions.

By adopting a more statistics-driven approach, agencies can help companies leverage the potential of AI and stand out from their competitors.

Taking the case of the Google Ads platform, here are a few examples of simple tests that companies can carry out using the tool:

- Test different types of ads (images, text or video).

- Test different ad placements: Youtube, Search, Display, etc.

- Test different campaign budgets.

Would you like to learn more or try out the tools? Please visit our dedicated services page directly here.