African Peace Conference
Our mission
The Federation of Associations of People of African Descent and Black People in Geneva enlisted our services to promote a three-day event in Geneva. Speeches, cultural activities, exhibitions, and other events kept visitors engaged. Our goal was therefore to promote the event through targeted advertising campaigns and publications.
The actions
Our mission was to develop a coherent and targeted digital strategy, centered on engaging social media posts and effective advertising campaigns, to maximize the event’s reach among the Geneva public. Within a month, our campaign reached nearly 92,000 people and generated 130,000 impressions, with a particularly competitive cost per thousand impressions (CPM) of CHF 1.89.
Results
A successful campaign that effectively combined visibility, impact, and engagement around a major cultural event.
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Other achievements
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