Geneva Urban Trail

Our mission

A must-attend sporting event, the Geneva Urban Trail enlisted BB® Switzerland boost its brand awareness and maximize registration numbers. The goal: to increase the race’s visibility, attract more participants, and highlight its main sponsor.

The actions

A comprehensive digital strategy was implemented to boost the event’s visibility on social media. Targeted advertising campaigns on Facebook, Instagram, and Google Ads were launched to maximize registrations and reach a wider audience. In addition, a dynamic communication strategy was developed to highlight the main sponsor, thereby ensuring increased visibility and stronger engagement. Thanks to these initiatives, the Geneva Urban Trail achieved its best-ever registration numbers in 2024. See you in 2025 for an even more ambitious edition!