Guide to image sizes on social networks in 2020.
January 04, 2020
The BB® Switzerland agency presents the size guide to images on the major social networks used in Switzerland to help you manage your accounts and pages:
- Snapchat
- Et.... Tik Tok
2020 guide to image sizes on the main social networks
Image size on Facebook
Summary of the main sizes for natural and sponsored Facebook posts. JPEG and PNG formats of at least 100 kb are optimal.
- Facebook profile picture
- 320 x 320 pixels (recommended), profile photos are now displayed in circular format, so watch out for edges that may not be displayed.
- Facebook cover photo
- 720 x 315 pixels (recommended)
- Videos and slideshows are also configurable
- Facebook story images
- 1080 x 1920 pixels
- Your text must fit vertically at 1420 pixels to ensure that it is seen by all mobile devices.
- Facebook link images
- Minimum 600 x 315 pixels
- Cover images on Facebook events
- 1200 x 628 pixels (1.9:1 ratio)
- Facebook carousel images
- 1080 x 1080 (1:1 ratio) for a maximum of 30 MB per image
Image size on LinkedIn
Summary of the most important sizes for Linkedin publications. JPEG, GIF and PNG formats are best. A little tip: when you copy and paste an internet link (url) into LinkedIn, you can change the link image to 1200 x 627 pixels (ratio 1.91:1).
- LinkedIn profile picture
- 400 x 400 pixels
- LinkedIn company page profile picture
- 350 x 350 pixels (recommended)
- Cover photo of LinkedIn pages
- 1536 x 768 pixels (recommended)
- Hero banner on LinkedIn pages
- 1128 x 376 pixels
Image size on Instagram
Instagram is now able to publish images in vertical, horizontal and square formats (always prioritize). An important new feature launched in 2019, Facebook's Creator Studio supports you in programming and creating publications. And you can now identify people from Creator Studio, a tool that's undergoing positive development.
- Instagram profile picture
- 330 x 330 pixels (recommended), the format is also circular like on Facebook, so watch out for the edges of the image.
- Vertical Instagram photo
- 1080 x 1350 pixels
- Horizontal Instagram photo
- 1080 x 566 pixels
- Square Instagram photo
- 1080 x 1080 pixels (ratio 1:1)
- Photo in Instagram stories
- 1080 x 1920 pixels (recommended)
Image size on Twitter
The ideal formats on Twitter are JPEG, PNG and GIF. As a reminder, a tweet with images will be much more visible than a text-only Tweet. The maximum size of an image is 3 MB, and 5 MB for GIFs.
- Twitter profile picture
- 400 x 400 pixels (recommended), circular display also with a diameter of 132 pixels.
- Cover photo Twitter
- 1500 x 500 pixels
- Photo of a Tweet
- 1024 x 512 pixels (recommended), 16:9 aspect ratio
- Photo in a web link (Twitter Cards)
- 507 x 265 pixels
Image size on Snapchat
- Photo on Snapchat
- 360 x 600 pixels, with a 175-pixel area at the top for optimal display on all devices
- Image geofilter
- 1080 x 1920 pixels (9:16 ratio)
- PNG-24 transparent (no background)
Image size on Pinterest
Off topic, but important to know: Pinterest's advertising system is finally open for Switzerland, and it's already guaranteeing a significant advertising impact. We're lucky enough to be managing national campaigns for clients, and the results in terms of impressions and clicks are very good for relatively low costs... for now!
- Profile picture on Pinterest
- 165 x 165 pixels
- Pinterest board photo (tableau)
- 222 x 150 pixels
- Photo of a Pinterest pin
- Width between 600 and 735 pixels
- Images of 900 x 1600 pixels or more are statistically the best performers.
- Please note: in sponsored mode, the size is more precise, i.e. 1000 x 1500 pixels.
The formats that optimize distribution are JPEG, PNG and GIF.
Image size on TikTok
- Profile picture on TikTok
- 200 x 200 pixels (recommended)
- Photo to illustrate a TikTok video
- 1080 x 1920 pixels
We wish you every success in animating your social networks in 2020! Be professional and creative.
The BB Switzerland® agency is very active on behalf of numerous clients throughout French-speaking Switzerland in the management and animation of their social networks.