Business strategy.
01 Stand out from the crowd with an innovative business strategy
Business strategy is an integral part of BB's DNA.® Switzerland, often called upon for recommendations that go beyond marketing and communications. The agency stands out for its analytical and strategic approach, with business expertise in various sectors. As a result, BB® Switzerland offers a global approach that goes beyond marketing and communications. marketing strategy.
A key process for defining business strategy
In order to make the best decisions in defining business strategies, the agency's team of strategists deploys a global analysis of your business model from the point of view of its competitive advantage. In the end, this analysis enables you to better position yourself and highlight your real advantages over your direct and indirect competitors:
- Define mission, vision and values
- Carry out a strategic diagnosis
- Choosing your competitive strategy
- Setting strategic objectives using the SMART method
- Draw up an action plan to implement strategies
- Monitor the progress of the strategic plan
Value creation at the heart of business strategy
Value creation must be an integral part of corporate strategy. The main aim is to increase company profits and customer satisfaction.Value creation is essential to business strategy. In financial terms, this means increasing sales. In marketing terms, it aims to increase the perceived value of the products and services offered, making them ever more attractive to customers.
Within the BB agency® Switzerland, all actions linked to increasing impact and visibility (marketing strategy) are carried out in perfect harmony with an ideally defined business strategy.The agency has built up this market expertise thanks to the many consultancy and support services it provides to SMEs, foundations, associations, multinationals, public institutions and the self-employed.
