Audit & Marketing Strategy.
01 A successful marketing strategy
Marketing strategy is in BB's DNA® Switzerland. Its founder, Amancio Luis Cougil, is a strategist. The agency offers a complete service, from positioning your brand or entity to targeting your customers and prospects. Active mainly in French-speaking Switzerland, the agency and its expert collaborators have deployed and created multiple marketing strategies in numerous business sectors, working with key players in the national and international economy.
A key process for defining your marketing strategy
The agency's staff can carry out a marketing audit to define a qualitative action plan that takes into account your competitors and your target market. In addition, the agency studies your business as a whole, through an in-depth analysis of your corporate strategy. This strategic approach includes the deployment of the following elements:
- Setting key objectives for your market
- Strategic diagnosis
- Identifying opportunities in your market
- Development of a marketing diagnosis
- Designing a survey
- Consistency of your overall communication (brand image)
- Segmenting and targeting your customers
- Positioning your product or service offering
- Development of an action plan
Entrust us with your communication campaigns
We detect key opportunities to enhance your product and service offering with ingenuity and creativity. Your business model is unique, even if you operate in a highly competitive market such as the restaurant, hotel or insurance industries. The question to ask yourself is:
Can you easily communicate your strengths and differentiating factors?
In this way, the agency's staff detect opportunities on a daily basis, which are implemented in communication actions, in harmony with the marketing strategy. The management of communication actions by our experts enables :
- Consolidate your brand image
- Convincing your potential customers
- Increase their visibility and impact
- Harmonize your communication
- Create excitement about your offer
BB's expertise® Switzerland also lies in its regular relationship with its customers, taking the time to explain the reports and optimizations carried out each week. Indeed, we strive to optimize our campaigns on a regular basis in order to achieve results in terms of conversions (appointments booked, telephone contacts, etc.) or sales (return on investment for an advertising spend). We work both for customers who already have an account and want to surround themselves with experts, and for setting up a new customer account by implementing new communication actions.
02 Marketing audit and analysis
A marketing audit as a new starting point.
Marketing audits carried out by external auditors bring a fresh, neutral perspective to all marketing and communications activities. The agency is often asked to carry out marketing audits in advance of more operational activities. The agency is also often called in for much larger-scale projects, such as the creation of entire communications/marketing departments from A to Z, including the recruitment of future employees.
A marketing diagnosis in key stages
The team in charge of this diagnosis acts with methodology and precision according to the following analyses:
- Analysis of digital and traditional ecosystems
- Market analysis (competitors and new entrants)
- Brand or entity positioning
- Analysis of internal resources (budget, organization, etc.)
- Analysis of services (price, profitability, etc.)
- Consistency between entity objectives and actions taken
- Growth opportunities
This assessment enables us to draw up a plan of recommendations to determine the levers we need to activate to achieve our objectives.
Today's marketing strategy has nothing in common with that of a few years ago: scientific analysis and a data-centric approach predominate. So it's vital to make an effort to evaluate your spending and, above all, to understand what works and what doesn't. Current trends, the willingness to consume, the way people search for products or services, and social platforms are all elements to be taken into account in a marketing strategy. What's more, the BB® Switzerland team works on the premise that every franc spent must activate levers for growth and deploy the full potential of the entity concerned.
Why carry out a marketing audit prior to any operation?
First of all, you'll benefit from a fresh, neutral external viewpoint thanks to an audit.
Next, a more scientific action plan is deployed to improve performance and boost competitiveness. The budget will also be optimized according to the SMART objectives set.
03 Public sector marketing
Support your public organization
BB® Switzerland is a benchmark in public sector marketing. In fact, our team has solid references, having been called upon by towns and communes in French-speaking Switzerland, including the Ville de Lancy, the commune de Plan-les-Ouates, the Ville de Carouge, the Ville d'Onex, the commune de Bernex and the commune de Confignon.
Each public entity, each canton, each city, each municipality has its own distinct objectives and issues. That's why our team assesses how best to optimize the human and budgetary resources available to deliver real added value.
A duty to inform as a public entity
As a public entity, the duty to inform and serve the population is an absolute priority. In view of structural changes and current trends, it is vital to act strategically in favor of multi-channel communication to increase the reach of our actions. The population as a whole is subject to a great deal of information, misinformation and fake news. As a public body or governing authority, the main challenge is to reach out to citizens with a view to informing, federating, entertaining, integrating different social classes, representing the public entity, animating with a view to strengthening community life, or improving overall well-being. A strategic analysis carried out by our experts enables us to maximize the visibility of most communications actions, including those launched offline (traditional communications).
Finally, public services often involve very demanding constraints. Our agency is also selected for its ability to create marketing and communication content and actions adapted to the major constraints of public services. All this while respecting the remit laid down by the public institution or cantonal authorities (data protection, etc.). Each public service has its own requirements, which we analyze in order to develop or improve the actions carried out jointly.
Public sector marketing needs to be tailored to each target population, as its main duty is to effectively inform all citizens.
