SEA, SEO & Programmatic.
01 Boost performance with SEA campaigns
SEA (Search Engine Advertising) is the marketing field of online advertising, specifically that carried out on search engines. We're talking exclusively about Google here, as this search engine accounts for 96% of all searches. In Switzerland, this rate is close to 97%.
A powerful tool for raising your profile and reaching your prospects
Google Ads is an impressive tool. Google is able to understand the intention behind a search. Do Internet users have a real intention to buy, or simply a need for information? In fact, this tool makes it possible to identify people or audiences interested in products and services.
Often at the heart of a digital strategy, this tool enables you to pursue multiple objectives, such as improving brand image, increasing conversion rates or boosting sales. It also enables you to segment your market and advertise only to those specifically interested in your products or services.
A Google Partner agency
BB® Switzerland has official Google Partner status, which gives us access to personalized account monitoring with Google's Account Managers. The aim is to provide all the tools, resources and support to help our customers exploit the full potential of their Google Ads campaigns. What's more, our team has a triple skill set: Google Ads certified, SEM (Search Engine Marketing) experts and digital strategy experts. This triple competence also enables us to better understand and explain how Google Ads works to our customers. The entire BB® Switzerland agency team is inspired by a pragmatic and scientific approach. What's more, you'll benefit from a credit of CHF 400 on your first campaigns, thanks to our status and our agency administrator account.
Our expertise also lies in maintaining regular contact with our customers, taking the time to explain weekly reporting and optimization. Indeed, the agency strives to regularly optimize campaigns to achieve results in terms of conversions (appointments, telephone contacts, etc.) or sales (return on investment for an advertising spend).
We work both with customers who already have a Google Ads account and want to be surrounded by experts, and with those who need to create a new customer account and all the advanced configuration required to achieve concrete results.
02 SEO optimization
Develop an SEO strategy.
SEO (Search Engine Optimization) encompasses all actions taken to improve your website's natural ranking on search engines. An SEO strategy is a process of study and reflection, the aim of which is to get as close as possible to the semantic usage of your audience, i.e. the keywords your potential customers are likely to be looking for.
A powerful tool for raising your profile and reaching your prospects
The aim is clearly to drive traffic to your website in a natural way. In this context, SEO marketing, a component of digital marketing strategy, integrates with other key functions such as website structure, editorial content creation, text hierarchy and visual ergonomics.
The ultimate aim of such an SEO strategy is to achieve predefined objectives and ensure optimum profitability based on the cost-effort ratio.
The different SEO optimizations
At BB® Switzerland,we put a lot of effort into designing SEO-friendly websites. To achieve this, we work on the structure of the website, which is very important for the SERP (Search Engine Result Page). These are technical optimizations that are the prerogative of the agency's developers and specialists. This topic has been the subject of various publications on the BB® Blog.
Content is then optimized, in particular text, titles and images, so that they are optimized for reading by Google's robots and the other main search engines in Europe: Bing & Yahoo! These famous bots will "crawl" your site and then evaluate your position in the search results. These optimizations are called "on-page", whereas off-page optimizations do not concern the website itself. These are, for example, backlinks that redirect to your website from a third-party web page.
All these optimizations help to boost your "quality score" and your "domain authority", two figures given by Google that need to be enhanced by concrete SEO actions to improve positioning.
Our SEO experts are passionate about what they do, and keep abreast of the latest developments in the field. They are committed to improving your SEO by having an expert work on your website. The solution: an SEO audit.
03 Optimized Google ads & programmatic campaigns
Manage your social networks with experts
Google Ads and Bing Ads campaigns are essential if you want to appear more consistently in the top search results. 50% of clicks are directed to sponsored ads. Despite the advent of AI, Google remains by far the leader in search.
SEA and Display are powerful tools for boosting brand awareness and reaching potential customers.
Google Ads is a tool capable of understanding the intention behind a search, as well as our affinities (interests). Consequently, ignoring its use would be a huge mistake.
SEA is often at the heart of a multi-channel digital strategy, with multiple objectives (improving brand image, increasing conversion rates, boosting sales, etc.).
A certified Google partner agency
As a Google Ads partner agency, BB® Switzerland has official Google Partner status, which gives us access to personalized monitoring of the accounts we manage with Google Account Managers. The agency's SEA department is staffed by people with a triple skill set:
- Google Ads certified
- SEM (Search Engine Marketing) experts
- Digital strategy experts for a multi-channel approach
The entire BB® Switzerland agency team is inspired by a pragmatic and scientific approach. What's more, you'll benefit from a credit of CHF 400 on your first campaigns, thanks to our status and our agency administrator account.
The agency strives to optimize campaigns on a regular basis in order to achieve results in terms of conversions (appointment setting, telephone contact, etc.), sales (measured by return on advertising investment - ROAS), and brand awareness thanks to Display and programmatic campaigns.
Complementary programmatic campaigns
Buying advertising space offers ultra-precise targeting. At the agency, the analysis aimed at establishing the media distribution plan and the media buying strategy focus on 3 main areas:
- Behavioral targeting
- Thematic targeting
- Contextual targeting
Success lies in continually refining audiences throughout the broadcast of programmatic campaigns, in particular by testing formats and visual creations. The aim is to find the right visual creation, the right format and the right audience to achieve results. The agency's programmatic and SEA experts join forces on a daily basis to determine the best distribution according to objectives.
