Visual Communication.
01 Improve the impact of your visual communication
Have you ever heard of brand image capitalization? It represents the accumulation of positive points linked to the image received of the brand by consumers. So we're talking about perception of the brand, the products/services or the company. To achieve concrete, powerful results, our graphic design and marketing experts implement a solid branding strategy to enhance your visual communication.
The definition of visual communication
One of a company's main objectives is to control its brand image and ensure consistency between the true image, the desired image and the perceived image. Visual communication helps to capitalize on brand awareness and reputation. Visual creations are based on brand imageand the implementation of an editorial line.
Three keys to success for your image
1. Stand out from your competitors
Your business is unique. What is your main advantage over your competitors? What sets you apart? We'll bring your added value to the fore and create your logo and visual communications in a way that will make an impact on your prospects and customers.
2. Being exposed, visible, everywhere and all the time
The more we talk about something, the more familiar it becomes. We all know what an iPhone or a Coca-Cola is, because we're so exposed to their communication: the repetition of a coherent message with aesthetic, target-appropriate visual communication.
3. Make your mark
Being different and constantly visible doesn't necessarily guarantee increased sales. After all, it takes time for a consumer to go from wanting a product or service to actually buying it. So it's crucial to calibrate your communication to reach a specific target over a defined period. Message repetition is an effective method, but adapting it to each stage of the conversion funnel allows you to build a truly effective strategy.
BB® Switzerland has greatly expanded its graphic design and interactive media divisions by hiring image and marketing specialists, with over a hundred references throughout Switzerland. Every day, we create impactful visuals to feed our customers' social networks or to create creative advertising campaigns. Surround yourself with a team of creatives to create your future communication materials and reinforce your brand identity. Our day-to-day work includes redesigning logos, creating graphic charters, designing brochures and newspapers, developing animated visuals and more.
