Public sector marketing.
01 Support your public organization
BB® Switzerland is a benchmark in public sector marketing. In fact, our team has solid references, having been called upon by towns and communes in French-speaking Switzerland, including the Ville de Lancy, the commune de Plan-les-Ouates, the Ville de Carouge, the Ville d'Onex, the commune de Bernex and the commune de Confignon.
Our expertise in public sector marketing
Each public entity, each canton, each city, each municipality has its own distinct objectives and issues. That's why our team assesses how best to optimize the human and budgetary resources available to deliver real added value.
A duty to inform as a public entity
As a public entity, the duty to inform and serve the population is an absolute priority. In view of structural changes and current trends, it is vital to act strategically in favor of multi-channel communication to increase the reach of our actions. The population as a whole is subject to a great deal of information, misinformation and fake news. As a public body or governing authority, the main challenge is to reach out to citizens with a view to informing, federating, entertaining, integrating different social classes, representing the public entity, animating with a view to strengthening community life, or improving overall well-being. A strategic analysis carried out by our experts enables us to maximize the visibility of most communications actions, including those launched offline (traditional communications).
Finally, public services often involve very demanding constraints. Our agency is also selected for its ability to create marketing and communication content and actions adapted to the major constraints of public services. All this while respecting the remit laid down by the public institution or cantonal authorities (data protection, etc.). Each public service has its own requirements, which we analyze in order to develop or improve the actions carried out jointly.
Public sector marketing needs to be tailored to each target population, as its main duty is to effectively inform all citizens.
